What Is An EPK?

EPK stands for Electronic Press Kit, an electronic version of a press kit. Artists used to send out hard copies of their press kits that included demo CDs/DVDs, information about the artist, photos, reviews and other marketing materials. The purpose of sending out a press kit is to share information about yourself or your group with industry contacts, such as Record Executives, A&R’s and concert promoters.

In the 21st Century however, most music industry professionals prefer an electronic version so they can just click a few links, listen to a few mp3’s and make a decision. This is easier for them, and also easier and cheaper for artists.

It used to be that an artist would have to pay for design, printing, CDs, photos, etc. And some people still pay others to make their EPK’s for them, but i did a little searching and I’ve found a site that will do it for free. Checkout EpressKitz.com fill out the signup page to get started!

(JUST FYI: there are options you can pay for on this site if you so choose. We are not affiliated with EpressKitz.com and are not making any money from this, we just think it’s a great site)

So why make an EPK instead of just sending out all these materials? The reasons are many. First of all, printing and shipping are expensive, and you would need a physical address to send them to. The beauty of an EPK is that it costs nothing to have people view it, and it can be viewed an unlimited number of times by an unlimited number of people.

All that material arriving on the desk of an industry contact might have looked something like this:

But thanks to this awesome invention called the internet- your presskit can be as simple to access as say… this :

www.myawesomepresskit.com

(not a real link, i’m just trying to illustrate a point)

Now that you’ve got a template for your EPK, there are a few things you’ll want to include in it:

• Biography

• Music clips

• High resolution photos

• Tour dates

• Promotional videos

• Social media website links (Twitter, FaceBook, Myspace, etc.)

• Press reviews and interviews

• Contact information

The content can be as lengthy or as simple as you want. You can include anything you feel may help you get noticed and hopefully signed and/or booked for future concert dates. So get out there and start promoting your music!

What’s that? you don’t HAVE any recorded music? WELL- then give us a call and let’s put something together.

 Contact us:

Phone: (905) 361-5671

info@soundresolve.com

www.soundresolve.com